About Plant Magic

What is Plant Magic HQ? It’s a physical 501(c)(3) nonprofit educational center that serves as the headquarters for a collective of independent organizations dedicated to psychedelic and plant medicine. This collective includes Plant Magic Cafe, Denver Heart Quarters, Sanctuary of the Sovereign Heart (SoSH), and Dose Denver, all housed together under one roof.

Meet the Plant Magic Team

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Meaghan Len Richmond

Executive Director
Zana Prana

Zana Prana

Director of Programming & Marketing
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Sean McAllister

Founding Board Member & Legal Counsel
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Dana T. Lerman, MD

Medical Director
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Lisa Schoen

Director of Awesome
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Kess Hirsheimer

Chief Operating Officer
Meaghan Richmond

Medicine Carrier, Mystic, Magic Professor, & practicing Celtic Witch passionately reframing the narrative of psychedelics from drugs to medicines & sacraments.

Meg serves as a bridge to other realms; Her passion is cultivating connection. Focusing on building Tribe & understanding Mysticism, she studies with Shamans & High Priestesses in Peru, Brazil, Europe, and Australia. Embracing her Celtic lineage and love for the Amazon, Meg crafts a holistic approach to love, discovery, & healing/transformation. 

Harmonizing relationship to and with your highest self and life is her approach. She offers Intuitive Guidance with the help of Plant Medicines, Magic, Crystals & Vibrational Sound, Usui Reiki, & Blueprint Discovery through Human Design and Astrology. She holds private sessions, community workshops, Medicine Bazaars, Sacred Plant Ceremonies, and facilitates trips and retreats in Colorado, the Amazon, & Bali.

Her Spiritual reAwakening was ignited with her first trip to the jungle in 2012, where she spent an Autumn in Peru learning the ways and language of the plants. Her journey to Holistic Health began with a near death experience/flight-for-life in 2015 the week her Saturn Return began. Meaghan attributes her healing to Plant Medicine Guidance, Angels, & Quantum Healing. 

Currently Meaghan nests in Breckenridge Colorado at her Boutique Bed & Breakfast, deemed The Crystal Palace aka The Breck BrujHaus, where she teaches Magick & hosts an array of eclectic events. She also enjoys time to herself on her farm in Salida, Colorado, where she is currently at the planning & engineering stages of developing a New-Age & New Earth net-zero pre-retirement community: reTribed. 

In the winter, Meg tends to migrate South like a little bird. Her hibernation is rather in the jungle, with sprouts of play & dance around the Equator’s warmth. The ocean is her happy place. A business owner in Bali, and a lover of Costa Rica & Mexico, an endless summer is perhaps her favorite season. 

Of late, she is committed to more time in Colorado as her biggest Passion Project to date: Sanctuary of the Sovereign Heart, one of Colorado’s first sacrament ‘churches’ celebrating the legal use of plant medicine through the Religious Freedoms Restoration Act. Denver is currently hand in hand with Oregon as they lead the way with the decriminalization movement of all sacred plants. 

Meg is THRILLED to be at the fore-front of the Psychedelic Movement. And now, as she helps pioneer precedents within this Entheogenic Renaissance, she co-founded and is co-creating The Denver HeartQuarters, with a Dream Team….

Zana Prana

Director of Programming and Marketing

Zana Prana, a multifaceted artist hailing from New Zealand. Zana, also known as a DJ, singer, and musical alchemist, is driven by a passionate pursuit to unlock realms of liberation through her artistry. Her musical odysseys are rich with diverse influences, fostering profound connections and transformations.

Zana’s repertoire is a vibrant tapestry of elements, weaving together ethereal vocals, live instruments, medicine-infused melodies, resonant basslines, emotion-evoking classics, and a diverse array of indigenous and ritualistic world music. What truly sets her apart are her celestial vocals, which infuse each performance with a sense of transcendence, guiding listeners home to themselves and inspiring them to unveil the essence of their being. Zana Prana’s work exemplifies the ethos of Plant Magic HQ, resonating deeply with our mission to cultivate culture, connection, and transformation through the power of music and psychedelics.

Sean McAllister

founding board member & legal counsel

Sean McAllister has carved out a niche as a pivotal figure in the psychedelic community, offering legal guidance across various sectors. His contributions span advising healthcare professionals on psychedelic-assisted therapy and navigating licensure issues before state regulators, to assisting entrepreneurs with understanding the nuances of state-regulated systems like Colorado’s Proposition 122. Sean’s expertise extends to pharmaceutical startups, spiritual organizations seeking religious exemptions for psychedelic use under the Religious Freedom Restoration Act, and aiding companies in securing DEA licenses for manufacturing Schedule I substances legally in the U.S.

Notably, Sean co-authored Colorado’s Proposition 122 Natural Medicine Health Act, served as an Executive Officer for the Denver Psilocybin Mushroom Policy Review Panel, and held the position of General Counsel for the Zendo Project Inc. His leadership roles include being on the Board of Directors for both the Chacruna Institute for Psychedelic Plant Medicines and the Board of Psychedelic Medicine and Therapies, and he is a legal advisor to Naropa University’s Psychedelic Therapy Certificate Program.

Beyond the psychedelic realm, Sean is an adept litigator with experience in commercial litigation, addressing issues like partnership disputes, contract breaches, and real estate conflicts primarily within the cannabis industry.

Licensed in both Colorado and California, Sean consults with clients nationwide, adhering to ethical standards. His broad experience and legal acumen make him a trusted advisor and advocate in the evolving landscape of psychedelic and cannabis law.

Dr. Dana Lerman

Medical Director

Dr. Dana Lerman earned her medical degree from Mount Sinai School of Medicine in New York and completed her Internal Medicine residency at The Mount Sinai Hospital. She further specialized in Infectious Disease at The Albert Einstein College of Medicine. With over a decade of experience as an infectious disease consultant across the United States, Dr. Lerman is board certified in both Internal Medicine and Infectious Disease. She founded The COVID Consultants, providing national consulting and testing services during the COVID-19 pandemic.

Dr. Lerman’s professional journey took a transformative turn when she embarked on a mental wellness path, culminating in an ayahuasca retreat in Costa Rica. Her evolving interests led her to the Integrative Psychiatry Institute in Boulder, Colorado, where she obtained certification in Psychedelic-Assisted Therapy. Currently enrolled in MAPS training through IPI, she has also pursued specialized training in trauma with PESI, Internal Family Systems through the IFS Institute, and Ecotherapy at the Earth Body Institute.

Dr. Lerman brings a unique perspective to her practice, informed by her personal experiences with psychedelics like ketamine, psilocybin, LSD, 5-MeO-DMT, ayahuasca, DMT, and Kambo. She volunteers with the Zendo Project, providing trip sitting services at Burning Man. Dr. Lerman currently practices at the Skylight Journey Center in Evergreen, Colorado, where she integrates her extensive medical and therapeutic training to support her patients’ healing journeys.

Lisa Schoen

Director of Awesome

Lisa has been walking the plant medicine path since 2020. It’s led her to the territory of the South to help fulfill the Eagle Condor Prophecy. It’s also led her to the depth of her soul, in this lifetime and many others. In her spare time, she is a Real Estate Investment Advisor and enjoys helping people call in abundance through Real Estate. She’s a former pro athlete, a badass single mom and is grateful and honored to be part of the PMC Leadership Team.

Kess Hirsheimer

Chief Operating Officer

Kess Hirsheimer has been involved in the psychedelic community since her first psychedelic experience in 2016. Having personally experienced the therapeutic potential of psychedelic induced altered states of consciousness, she aims to educate the public on the many benefits these substances offer.Kess aims to be an in-person example of how responsible substance use can be integrated into a fulfilling and meaningful life, and to show how healthy intentions with substance use can potentiate personal and spiritual growth. She volunteered as President of the Psychedelic Club of Denver from 2019-2023, and has also volunteered on local and national campaigns oriented toward substance use awareness and decriminalization. With an ultimate goal of globally recognized respect and support for healthy substance use, Kess continues to educate and build community for individuals in psychedelic spaces.

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